‘Techne’ is an old Greek word. If one has techne, that means one has ‘expertise in one’s chosen craft ’. Techne - that was what craftsmen of the past seemed to have aspired to possess. More than two thousand years later, it is understandable that today standards cannot be what they were. Yet, at least an attempt must be made to slow down our headlong rush to total obliteration of all standards.
For example, to be a successful media person one needs to possess the following qualities:
- The ability to use faulty grammar
- The ability to be cocky/ condescending/ flirtatious/ deferential in demeanor
- Visibly patriarchal/feminist in attitudes
- The ability to wear glaring costumes
- Code mixing and code switching
- Accented speech